更新时间：2020-06-29 14:41:46
封面
版权信息
内容简介
前言
CHAP 01 外贸函电基础知识Basic Knowledge of Foreign Trade Letters
PART 1 外贸Foreign Trade
Unit 1 常用术语Essential Terms
Unit 2 成本加运费Cost and Freight
Unit 3 外贸一般流程General Process of Foreign Trade
PART 2 外贸函电常用术语Essential Terms of Foreign Trade Letters
Unit 1 共同海损General Average
Unit 2 水渍险With Particular Average
Unit 3 付款交单Documents Against Payments
Unit 4 即期汇票Demand Draft
Unit 5 装货单Shipping Order
Unit 6 其他外贸函电术语Other Foreign Trade Terms
PART 3 外贸函电Foreign Trade Letters
Unit 1 信封和信头Envelope and Heading
Unit 2 存盘号、日期和封内地址Reference，Date and Inside Address
Unit 3 经办人、称呼和主题Operator，Salutation and Subject
Unit 4 正文和结尾The Body and The Ending
Unit 5 敬语和落款Complimentary Closing and Signature
Unit 6 抄送、附件和附言Carbon Copy，Attachment and Postscript
Unit 7 外贸函电的格式Format of Foreign Trade Letter
CHAP 02 发展客户拉业务Develop Customer and Service
PART 1 资信调查函电Credit Investigation Letter
Unit 1 写作技巧Writing Skills
Unit 2 资信调查函Credit Survey Letter
Unit 3 资信调查回函Letter of Credit Information
PART 2 预约会面函电Appointment Letter
Unit 1 邀请客户会面Requesting Business Appointment
Unit 2 确定时间地点Determining the Time and Place
Unit 3 取消会面Cancelling a Meeting
PART 3 会面后的跟进工作Follow Up After Meeting
Unit 1 跟进合作伙伴的意愿Follow Up Partners'Will
Unit 2 展会邀请Contacting Before Fairs
Unit 3 展会后的联络往来Contacting After Fairs
CHAP 03 开发信与促销信Sales Letters and Promotion Letters
PART 1 开发信Sales Letter
Unit 1 拓展潜在客户Developing Potential Customers
Unit 2 介绍优势Introducing Advantages
Unit 3 突出专业素养Highlighting Specialty
PART 2 促销信Promotion Letter
Unit 1 促销注意事项Promotional Notes
Unit 2 写作技巧Writing Skills
Unit 3 写促销信Writing a Promotion Letter
PART 3 代理函电Agent Letter
Unit 1 物色代理商Looking For Agents
Unit 2 代理邀约Agents Offer
Unit 3 代理申请Agent Application
Unit 4 欢迎新代理Welcome New Agent
CHAP 04 订单操作函电Order Operation Letters
Unit 2 具体询盘A Specific Inquiry
Unit 3 回复无效的询盘Response to an Invalid Inquiry
Unit 4 回复目的不明的询盘Response to an Unknown Inquiry
Unit 5 客户各种问题的解答Answering Customers'Questions
PART 2 发盘函电Offer Letter
Unit 1 发盘术语Terms of Offer
Unit 2 发盘注意事项Notes of Offer
Unit 3 实盘和虚盘Firm Offer and Non-firm Offer
Unit 4 回复客户的询价Response to Customer Enquiry
Unit 5 主动给客户发盘Take the Initiative to Offer Customers
PART 3 还盘函电Counter-offer Letter
Unit 1 受盘人提出新发盘The Offeree Made a New Offer
Unit 2 对还盘的答复Answer to a Counter-offer
Unit 3 拒绝客户的要求Rejecting Customers'Requests
PART 4 其他函电Other Letter
Unit 1 通知客户价格调整Informing Customer of Price Adjustment
Unit 2 商定佣金Commission Discussion
CHAP 05 接受与签约函电Acceptance and Contract Letters
PART 1 建立合作关系Create a Partnership
Unit 1 客户接受发盘Offer Acceptance
Unit 2 开具形式发票Sending PI
Unit 3 订单确认函Order Confirmation Letter
Unit 4 感谢客户订货Thank You for Letter of Order
PART 2 签约成交函Letter of Signing
Unit 1 邀请签约Invitation to Sign Up
Unit 2 确认收到合同Contract Received Confirmation
Unit 3 合同条款Contract Clauses
PART 3 生产前准备Pre-production preparation
Unit 1 准备样品Preparing Samples
Unit 2 向供应商下单Placing Order to Vendor
CHAP 06 生产与装运函电Production and Shipment Letters
PART 1 跟踪生产过程Tracking Production Process
Unit 1 产前变动Preproduction Variation
Unit 2 告知客户生产情况Advising the Production Status
Unit 3 第三方验厂Factory Audit
Unit 4 请第三方验货Applying 3rd Party for Inspection
Unit 5 未通过验货Failure in Inspection
Unit 6 申请重验Requesting a Re-inspection
PART 2 装运环节Shipping Links
Unit 1 讨论装运细节Shipping Details Discussion
Unit 2 告知客户装运情况Keeping Customer Informed of Shipment Status
CHAP 07 支付结算和信用证Payment，Settlement and Letter of Credit
PART 1 支付结算事宜Payment and Settlement Matters
Unit 1 提供单据并催款Documentary Submission and Payment Push
Unit 2 请客户提供银行流水单Asking for Bank Statement
Unit 3 收到客户回应Receiving the Response from Customers
Unit 4 告知客户收到款项Informing Clients of Receiving Funds
PART 2 关于信用证About L/C
