Global suitability

Some goals that we've encountered on the subject of global suitability are as follows:

• "Does our website, which is culturally very European, work outside of Europe?"
• "We want to understand what our Chinese users expect to be present at the very least in an app."

In today's world, the use of digital products is not restricted to a predetermined locality; they can be used across borders and continents. Companies have to take this into consideration and ensure that their products are globally understandable (or are at least understandable in their target markets) and do not breach any local cultural norms.