No lab environment

A remote study allows the participant to remain in their own environment using their own devices. Any UX study is by definition an artificial event since participants knowingly sign up to provide feedback. We can reduce the level of artificiality around a study in a number of ways. One significant factor is the participant's surroundings and the devices they are using. The participant will feel more comfortable in their own environment than in a lab environment. Imagine that the website being tested is a banking website and the target users are existing customers. If the study requires that real tasks are completed on the website, participants will probably feel more comfortable displaying their banking details on their screens while in their homes than in a lab.