No travel required

It is easier to recruit study participants when there is no travel required as it lowers the hurdle for participants to take part in the study. A remote usability study can be completed within as little as half an hour. Imagine a study for a restaurant supply ordering site where the target user group is restaurant chefs. These folks work so many hours that it is very hard to convince them to travel to a lab. Or imagine a company that develops products that are mostly sold in rural areas, such as farming or harvesting equipment. It will be challenging enough to find participants for this study, let alone asking these participants to travel to an in-person study location.