Extended reach

Remote studies make it easy to include participants from different geographic locations in the same study. Essentially, anyone with a smart device and an internet connection can participate. Imagine that the product under testing is a social app aimed at allowing people to connect with each other when in proximity of another person using the same app. The typical users are city dwellers in densely populated capitals around the globe. Setting up in-person studies in each of the major cities would be logistically complex and expensive. This is where remote studies provide the biggest benefit.