Iterate and evolve - from viable to lovable

Now that we have successfully launched our initial MVP into the market, and gathered some validated learning, what's next? How does it scale? Is it just more of the same? No, absolutely not. This whole process is all about evolving and maturing your product, your users, and your revenue. The goal has become about taking your product from viable to lovable, introducing Minimum Loveable Product (MLP).

MLP is defined as the version of the product that brings back the maximum amount of love from its users with the least amount of effort. We all recognize products in our lives that we love and can't live without: cars, smartphones created by remarkable brands such as Apple, Audi, Samsung, and G-Star. We love these products because they evoke a positive emotional connection within us. In simple terms, they make us smile.

There are many different ways of making a positive emotional connection with your users, but the easiest is through good design.