Value propositions

It is important to clearly identify the problem your app solves, how customers benefit, and which specific emotional or physical needs are being met.

Ask yourself the following questions:

• What value do we deliver to the customer?
• Which one of the customers' problems are we looking to solve?
• Which bundles of products and services are we offering to each customer segment?
• Which customer needs are we satisfying?

To ensure that you develop a customer-centric product, it is critical to identify a unique value proposition for your venture. As we will see in following chapters, though, your initial value proposition--or your value hypothesis, as Eric Ries puts it--can evolve or even pivot later on, once you begin learning from your experiments.