Increasing Conversion with UX

When we talk about UX for conversion, some people would understand it as a way to trick the user to make them do what we want them to do. That is not the case at all! Remember that in UX, we should have the user at the center of our design; the goal here is to help them to be able to finish their tasks in the easiest way possible. If you let your user accomplish what they want to do and not what you want them to do, then you are going to have a successful user experience.

This chapter will show you how to do quick UX fixes in order to improve conversions. To help you understand how to do it, we will talk about:

• Identifying conversion issues
• Understanding user pain points
• Analyzing data and research
• The importance of responsiveness
• Responsive versus adaptive design
• Considering user journey and touchpoints
• Real examples or case studies
• Practical advice