Understanding UX and its Importance

The challenge that most UX designers and product owners face is ensuring that the UX products and services are user friendly. Some common issues are simplicity, navigation, appearance, and maintenance, and so on. In this book, we will address all these issues using real examples, and examine the main overall problems and solutions regarding accessibility, conversion, content, and the UI, just to name a few issues. You will learn to simplify, fix, and enhance some common, real-world application designs.

As you progress through the book, you will learn about the information architecture, usability testing, iteration, UX refactoring, and other similar concepts. You will also learn some interesting UX design tools with the projects covered in the book. By the end of the book, you will be armed with the knowledge to fix bad designs and to ensure great customer satisfaction with your applications.

In this chapter, you will learn the following:

• UX is present everywhere
• Bad UX is bad for your business
• The ROI of fixing bad UX design
• Getting stakeholders involved
• Metrics and KPIs