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About the authors

Dr. Saket S.R. Mengle holds a PhD in text mining from Illinois Institute of Technology, Chicago. He has worked in a variety of fields, including text classification, information retrieval, large-scale machine learning, and linear optimization. He currently works as senior principal data scientist at dataxu, where he is responsible for developing and maintaining the algorithms that drive dataxu's real-time advertising platform.

I would like to thank my wife, Sharvari, who gives me strength and inspires me to be the best version of myself every day. This book would have not been possible without her love and support. I would also like to thank my parents, Subhash and Rashmi Mengle, who taught me the value of hard work. I would like to express my appreciation to my advisor, Dr. Nazli Goharian, and Dr. Ophir Frieder, who introduced me to the world of machine learning.

Maximo Gurmendez holds a master's degree in computer science/AI from Northeastern University, where he attended as a Fulbright Scholar. Since 2009, he has been working with dataxu as data science engineering lead. He's also the founder of Montevideo Labs (a data science and engineering consultancy). Additionally, Maximo is a computer science professor at the University of Montevideo and is the director of its Data Science for Business program.

I'd like to deeply thank my wife Maggie for her sustained support, encouragement, and patience, especially throughout the long working days and busy weekends that writing this book entailed. Additionally, I'd like to thank my mother, Margarita, who taught me the importance of learning, caring, and hard work through her own example. Finally, I'd like to express my gratitude to the dataxu team, from whom I learned so much in the past ten years.