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About the Author

Deepan Siddhu Nagarajan is an engineer, marketer, and blogger who loves coffee. He works with Ripple Links as a Social Media Manager. As a marketer, he has worked with some of the world's largest brands and with several exciting startups in their most successful social media, SEO, SEM, content, and key influencer marketing campaigns. As an engineer, he has worked with India's largest telecommunication service providers and equipment manufacturers.

Deepan is also the founder of Digit-O-Metry, an online knowledge storehouse aimed at educating people with the best practices of modern marketing methodologies. Apart from being certified by renowned authorities such as HubSpot, Cambridge, IAMAI, NSE, and RAI in several educational disciplines, Deepan is also a featured contributor on top websites such as Business2Community, Memeburn, and Social Samosa. An avid reader, passionate blogger, public speaker, and a great listener, Deepan spends his leisure time blogging, training passionate students, and playing badminton.

He holds a postgraduate degree in Telecommunications and IT Management and an engineering degree in Electrical and Electronics from Anna University, Chennai.

I would like to thank my parents, Mr. Nagarajan and Mrs. Jegathy Mekala, my brothers, Mr. Surya Prakash Reddy and Mr. Raghu Ram Reddy, my dearest friend, Ms. Monica Krishna, and my best friends, Vijay Kannan, Saravaneswaran, Navin, and Sudharsan, who have always stood by and believed in me.

Special thanks go to Suraj and Poonam of Packt Publishing for giving me the opportunity to write a book on one of my most favorite subjects and Mr. Jeffrey Russo (Product Marketing Manager at HubSpot) for trusting me and giving me the go-ahead to write the book.