Fashion is Luxe—David YEUNG 时尚有价——杨大伟

现在国内同胞消费能力很高，据闻现在全球供应的奢侈品中，大约有三分之一由中国人买走，这真的很惊人！回顾过去10年，很多内地同胞纷纷来香港购买名牌，而近几年甚至部分人会直接飞去欧洲国家买他们的心头好，可见他们对名牌的热爱。

有见及此，我写此书及以插画的形式表现品牌的目的，是以轻松的手法让读者了解一些品牌的背景，以及让他们更明白到品牌的营造是需时的。大家现在见到外国高端品牌那么成功，影响那么深远，要知道很多都是经历数十甚至数百年才有今日的地位，而欧洲人对历史文物和艺术又是那么专重，所以品牌的孕育需时间沉淀才能成为传奇。此外，除了介绍一些国内热门的国际品牌外，我也引入一些有实力有质量的品牌给大家认识。读者更会发现这里所列举的并非单指服饰，还有个人嗜好如车、食品、酒、家具等，因“时尚”的意思并非单指服装，还包括个人品位。上次的《时装有品》给读者认识时装概念，今次的《时尚有价》就让大家认识品牌的背后故事！希望大家喜欢。

最后谢谢家人对我的支持，及插画团队成员Alice、Filiz、Jack、Mario、mr. cardigan、Rachel、Roxanne、Sam及Stella的帮助才能成事！当然两位重量级人物Ms. Gladys Perint Palmer及吕越教授给我写序，让此书生色不少！Thank you so much！

It is obvious to see that our Chinese compatriots have got strong purchasing power nowadays. It is also reported that for the supply of luxury products on market, 1/3 was bought by Chinese people. Such figure is totally astonishing! When we look back over the past 10 years, a lot of mainland compatriots have come to Hong Kong to buy luxury products, and even for the past 5 years some flied to European countries to purchase their likes straight away.

For this reason, the aim of writing this book with illustrations is to give readers a general understanding of some luxury brands' background, and also let them know that it takes time to run a brand with success. We can see a lot of foreign high end brands are successful because of their long history they have established, and also their attitude towards heritage preservation and art appreciation are well measured. To foster a legend takes a lot of effort. Apart from telling readers some popular international brands favored in China, I will also introduce a few high quality brands so that readers can take notice of them though they are not that high profile in China at present. Readers may realize that this book is not all about clothes and accessories but also vehicles, food and wine, home products, etc are included. Readers should understand the meaning of fashion is not only confined to clothes but also extend to one's lifestyle. My last book“Fashion is Cool”talked about the concept of fashion and this book“Fashion is Luxe”is to tell you successful brands' stories. I hope you like it.

Last, I thank my family for supporting me to author this book. And without helping hands from the illustration team, namely: Alice, Filiz , Jack, Mario, mr. cardigan, Rachel, Roxanne, Sam and Stella, this book cannot be done. And certainly, two “heavy-Weight” VIPs Ms. Gladys Perint Palmer and Professor Aluna Lu helped write prefaces for me made the book more than perfect! Thank you so much!