An Empirical Research on New Generation of Migrant Workers’ Entrepreneurial Cognition and Entrepreneurial Decision: The Mediating Role of Entrepreneurial Intention

Xiu-e Zhang Zhuo Fang Qiao Meng^[1]

Abstract: With the advancement of the human-centered urbanization, the new generation of migrant workers’ entrepreneurship and urbanization have become the focus of attention. The new generation of migrant workers’ self-employment is an important way to promote the development of urbanization. However, due to the lack awareness of the entrepreneurial environment, resources, and opportunities, they have to face many kinds of difficulties. Previous research on the relationship between entrepreneurial cognition and entrepreneurial decision focused on model construction and theoretical research, few empirical research. This paper chooses the new generation of migrant workers as the object, explores the entrepreneurial cognition’s influence on entrepreneurial decision-making behavior and discusses the intermediary role of entrepreneurial intention by empirical analysis. The results show that the new generation of migrant workers’ entrepreneurial cognition and entrepreneurial intention can effectively influence their entrepreneurial decision; entrepreneurial intention has the partial intermediary effect.

Keywords: New Generation of Migrant Workers; Entrepreneurial Cognition; Entrepreneurial Intention; Entrepreneurial Decision