跨文化交际
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Unit 3 Verbal Communication(Ⅰ)

The notion that thought can be perfectly or even adequately expressed in verbal symbols is idiotic.

—— Alfred North Whitehead

Words have frightening power.

—— Colin Cherry

Unit Goals

· To understand how language and culture are closely linked

· To understand cultural influences on meanings of words and analyze denotational and connotational differences between English and Chinese words and idioms

· To learn useful words and expressions about verbal communication and improve language skills

Before You Read

It has been realized that basic color terms could arouse intercultural misunderstanding. Discuss the cultural associations of color in different cultures with your partner.

Start to Read