2.10 Review and Discussion

Successful implementation of global strategies depends to a larger extent on the effective business communication strategies. If the communication strategies are effective, then strategic goals of organizations can be realized; if the communication strategies are efficient, then the organization can realize its strategic goal with minimum cost of time and energy surpassing barriers of language and culture. The significance relations between business strategies and communication strategies lead to our discussion on corporate business strategies and communication strategies herein. Starting from definition of strategy, communication, this study develops a model of organizational strategies by integrating corporate strategies with business strategies. In addition, intra-organization communication strategies and inter-organization communication strategies are both developed. What's most important is that a model of organizational strategies and communication strategies has developed at the end of the discussion. This model is the most outstanding academic contribution of this study. Following Figure2-3, there are more than the four communication strategies discussed herein. Each cell can be developed into a theoretical communication strategies. Therefore, it requires refining further in the future.