A Study on Qingdao Tourism Image under Supply-side Reform Background

Jiang Yupeng, Ji Peiling, Li Ming, Gao Yuling

（Qingdao Vocational and Technical College of Hotel Management, Qingdao, Shandong, 266100）

Abstract:In the era of mass tourism, the key factors that condition its development are not the insufficient demand but the supply-side structure which is not suitable for diversified and upgraded consumption. Therefore, supply-side reform accord with times requirement. Developed in the process of tourism by people, urban tourism image is an overall understanding and acceptance to tourist destination, which reflects people's awareness and fine reputation to the city's tourism functions and determines the excitation of tourist motivation. So, urban tourism image promotion is an important content and key to tourism supply-side reform. Based on theories of supply-side structure reform, this paper first explores Qingdao tourism image promotion under the background of supply-side reform, then proposes some tactics in favor of the sound development of Qingdao's tourism industry.

Keywords:Supply-side Reform; Qingdao Tourism Image; the APP of Tourists; Green Transport; Tourism Questionnaire

（责任编辑：孙吉亭）